Press Kit

Fixtures Visions for Living
Backgrounder

Fixtures Visions for Living, based in San Diego, is the newest destination for home builders, designers and remodelers looking to acquire the most luxurious and unique kitchen and bath products available. The innovative store is revolutionizing the way home design stores operate by putting the focus back on the customer experience and not on the price tag.

Fixtures Visions for Living was pioneered by President Phil Roxworthy who drew upon his more than 20 years of industry expertise to build an environment where customers could explore what is possible in home and outdoor design. He created a destination unlike any other in Southern California or possibly in the nation.

Open since the spring of 2009, Fixtures bridges the gap between the customers’ needs and the available solutions with its “design-to-dine” service style -- product consultants assist clients with selection and purchase in the store while installation experts and product demonstrations complete the experience in the home.

The company’s dedicated sales team is comprised of industry veterans with extensive product knowledge to help clients with every step of the remodeling or building process. With certified and trained installation and repair teams in-house, the company is fully committed to providing customers with a total solution.

From the practical to the exotic, from the industry standard to the extraordinary, Fixtures’ one-of -a-kind 20,000 square foot luxury showroom features an eclectic mix of unique products in an environment that  inspires the imagination.  Fixtures showcases outdoor entertainment items as well on its 2,000 square foot deck made from reclaimed barn wood.   This unique venue also boasts a lounge, a gourmet store full of the best cooking and spa items available and a design resource library.  Simply put, Fixtures offers a shopping environment unlike any other.

Upon total completion this fall, the showroom will highlight more than 50 luxury bathroom and kitchen vignettes and 14 outdoor kitchen displays designed by top local designers and chefs.

Through its fresh approach to kitchen, bath and outdoor products and its ability to enhance its customers’ lives by showing them what is possible, Fixtures is reinventing the industry and setting the standards for all competitors.

FIXTURES FACTS
Showroom size:
20,000 square feet -- among the largest in California

Entertainment deck size:
2,000 square feet

Products offered:
High-end kitchen appliances and products
Luxurious bathroom brands
Gourmet cooking equipment
BBQ and grilling items
Kitchen tools
Spa and bath items

Services Offered:
Product consulting
Design and remolding consulting
Home delivery
Home product installation
Home product demonstrations
Design educational seminars
Professional cooking expertise

Brands Offered:
Fixtures carries more than 65 of the highest quality product lines, including Molteni, Dacor, Wolf, Liebherr, Miele, Gessi, Sub-Zero and many others.

Key Staff:
Phil Roxworthy, President
James Fikes, Chief Operating Officer
Tom Cavallo, VP Customer Service
Danny Swaim, VP of Sales
Sandra Ouellette, VP of Client Experience

Location:
9340 Dowdy Dr., Suite B.,
San Diego, CA, 92126
(Just off Miramar Road)
585-966-3600 or online at www.Fixturesliving.com

Founder:
Phil Roxworthy

Founder Bio:
Phil Roxworthy has been involved in the home design and home products industry for more than 20 years and latched on to the high end products and luxury goods market early on. Previously he worked at a national kitchen and bath retailer where he gained experience but also realized the industry desperately needed a fresh approach. Since 2008, he’s been pursuing his dream to build a store that focuses on enhancing a customer’s total lifestyle rather than just selling a product in a box.

Fixtures encompasses Phil’s vision and challenges the design community to explore the remodeling dreams of their customers and find a way to help those desires become tangible.

Phil currently lives in San Diego with his wife and his three kids. They enjoy good cooking, family activities and spending time with friends.

Investors:
Fixtures is backed by two private, high net worth individuals, both of whom have extensive experience in the development of market leading companies.  Additionally, the investors take an active role in managing the growth and ultimate extension of the Fixtures business model.

For more information, media please contact:
Nina Ronstadt
Ronstadt & Associates
(619) 224-3186
nina@ronstadtpr.com